You thought that the world of film finance was a labyrinth! Welcome now to the jigsaw puzzle of cross-media project finance!
So where’s the money in this new digital world? What are the business models and where can a producer go to finance cross-media properties? Who is funding all the new ways to engage with audiences: web series, games, apps, comic books and social media, augmented reality tools? In this session speakers explore the financing of native cross-media projects and cross-media extensions for film and TV properties from private equity, government grants and funds to sponsorship and product placement.
Liz Rosenthal (CEO & Founder, Power to the Pixel, UK)
Tishna Molla (COO & Producer, Power to the Pixel, UK)
Nuno Bernardo (CEO & Founder, beActive, Portugal)
Philippe Reynaert (Director, Wallimage & President, Cine-Regio, Belgium)
Katie Ellen (Distribution Manager, BFI Film Fund, UK)