Hunt for the younger people

International distribution and marketing experts Ed Caffrey, head of acquisitions at Vertigo Releasing, Wei Han, CEO of Bliss Media and Paul Wiegard, managing director at Madman Entertainment discussed the release and marketing strategies behind such films as Hunt For The Wilderpeople, Moonlight, The Eagle Huntress and My Scientology Movie, and look at what we can learn from China, a market driven by the youth audience.

Chair: Sophie Monks Kaufman, contributing editor, Little White Lies